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Doing The Right Thing Pays Off


Doing The Right Thing Pays Off

We believe that sending reusable resources to a landfill is not only bad for the environment, it is bad for business. And we don’t just talk the talk. As a Zero Landfill company ourselves, we know the value firsthand. By working with us, you not only increase revenue, you also make a strong statement to your customers and staff that you care about doing what’s right.


Northstar Recycling is a fifth-generation, family-run company. We offer a level of personalized service unparalleled in the industry and everybody plays a part. Take a second and get a brief introduction to our team of recycling experts.


Noah Goodman


“Formula for failure: try to please everyone.”

PROFESSIONAL EXPERIENCE: With over 16 years experience in the recycling industry, Noah Goodman is known as an honest and straightforward executive. With his mathematics background, Noah designs straightforward, linear recycling solutions that work. Noah is the co-leader of Northstar and is accountable for Sales, Marketing, and Finance.

EDUCATION:B.S. in Mathematics, University of Pennsylvania

NOAH AFTER WORK: Noah’s time after work is dedicated to his wife Lori and his three boys, Ryan, Ben, and Ethan. An avid sports enthusiast, Noah enjoys playing golf and coaching his three sons in their sporting endeavors year round. Noah is heavily invested in his community where he supports the Jewish Community Center and the Jimmy Fund.


Seth Goodman


“Try not to become a man of success, but rather try to become a man of value.”

PROFESSIONAL EXPERIENCE: With over 20 years experience in the recycling industry, Seth is known as a compassionate and inspiring leader by his customers and colleagues. Drawing on his strategic thinking and capacity to drive breakthrough results, Seth is the co-leader of Northstar and is focused on providing ongoing value and innovative solutions to all Northstar clients.

EDUCATION: B.S. in Finance, Lehigh University

SETH AFTER WORK: Seth values spending time with his wife, Jenna, and their three children, Jake, Rachel and Carly. Seth is actively involved with YPO where he holds a leadership position in the Western New England Chapter, and is committed to his community where he supports the Jewish Community Center and the Jimmy Fund. Seth is also a competitive runner and enjoys golfing, hoping to play the top 100 courses in the United States.


Craig Cottrell Jr.

Sales Executive

“I believe sustainability is a key factor within business development, and I am proud to offer easy to manage solutions that achieve both environmental and financial objectives.”

PROFESSIONAL EXPERIENCE: Enthusiastic and hardworking, Craig joined Northstar Recycling upon graduating from college. He employs his previous manufacturing and customer relations experience to develop sustainable recycling programs and forge enduring customer relationships.

EDUCATION: B.A. in Business, Stonehill College

CRAIG AFTER WORK: A true Boston sports fan, Craig roots religiously for the Bruins, Patriots, Celtics and Red Sox. Craig loves winter, and spends most of his free time skiing at various Vermont mountains. One of three brothers, Craig enjoys spending time with his family and friends in his hometown of Glastonbury, CT.


Adam Goodman

Commodity Sales Executive

“I focus on creating long term, mutually beneficial relationships with my suppliers and customers.”

PROFESSIONAL EXPERIENCE: With over 18 years in the recycling industry focusing on Job Lot Paper programs, Adam Goodman is known as an enthusiastic and dedicated partner to his suppliers and customers. Adam’s responsibilities include sourcing, customer service and business development centered around Job Lot Paper.

EDUCATION: B.S. in Management, Bryant University

ADAM AFTER WORK: Known as “Ace” to friends and family, Adam spends his off hours dedicated to his wife Tracy and two daughters Sydney and Madison. Adam is an avid sports enthusiast and nothing pleases him more than his love for Golf, The Boston Red Sox and New England Patriots.


Cort Koenig

Sales Executive

“Hard work always precedes success.”

PROFESSIONAL EXPERIENCE: Cort joined Northstar in 2014 after gaining extensive manufacturing and distribution experience in the Food & Beverage industry. He also built expert corporate relationship management skills working with Fortune 500 clients at Nike. Cort is known for being very hard working and extremely easy to work with, and his even keeled disposition allows him to calmly resolve even the most difficult situations.

EDUCATION: B.S. Environmental Studies and Biochemistry, Western Washington University.

CORT AFTER WORK: A former collegiate athlete, Cort is as active as possible in his free time. He enjoys golf, skiing, surfing, and on occasion just relaxing on the beach. Cort also takes great pleasure spending time with his family and friends, unwinding with good food and drink, and making sure everyone has a good time.


John Trovato

Vice President of Commodity Sales

“My greatest reward in this business is that my suppliers have an inherent trust in the fact that I always have their best interests in mind.”

PROFESSIONAL EXPERIENCE: John grew up in the wastepaper business, spending summers working for his dad at a paper mill in NJ. He joined Northstar in 2000, where he leverages his vast recycling and operational expertise to provide customized recycling programs. John is known for finding unique end uses for “hard to move” commodities, and has saved his clients MILLIONS of dollars per year in disposal fees.

EDUCATION: B. S. in Management & Marketing, University of Delaware

JOHN AFTER WORK: A beach bum at heart, John loves to travel as long as there is white sand, good food and a bottle of wine nearby. Otherwise he enjoys relaxing at home with his wife Pamela and his sons Elio and Luca. John is also actively involved with Lungevity, a Lung Cancer Research charity.


Liz Karnuk

Client Development Executive

“I approach each day as a new opportunity to do my best and strive to make my work a representation of that.”

PROFESSIONAL EXPERIENCE: With over a decade of experience in the service industry, Liz has devoted her career to bringing integrity, dedication and joy to her work. Her ability to forge enduring client relationships combined with her strong background in customer service gives her an understanding and appreciation for client expectations.

EDUCATION: School of Hard Knocks

LIZ AFTER WORK: Liz thoroughly enjoys her time outdoors, traveling and quality time with family and friends. Knowing there are always those less fortunate, Liz continuously donates to our troops, has spent time as a Big Sister and continues her long-standing personal commitment to donate to the Red Cross through Apheresis.


Brian Ulbricht

Client Development Executive

“I pay fair market value for recyclables, develop programs based on the needs of each facility, deliver world class service, and follow through with my promises.”

PROFESSIONAL EXPERIENCE: Brian joined Northstar after gaining valuable experience in the printing industry, and he now manages programs that generate over 1 million pounds of recyclable material each month. Brian’s relationship management and recycling expertise allows his clients to increase recycling revenues and achieve Zero Landfill.

EDUCATION: Management, Cornell University

BRIAN AFTER WORK: As a former collegiate athlete, Brian recognizes the values and principles athletics teach our youth. For nearly a decade, he has coached Middle School football in his hometown. Without the whistle, Brian spends time with his fiancée, Holly, and their dogs, Chili and Winston.


Jennifer Duquette

Account Manager

“Doing the right thing is not easy, but it makes you stronger”

PROFESSIONAL EXPERIENCE: Jennifer has over 14 years experience managing accounts in the recycling industry, and genuinely enjoys helping her partners effectively run their recycling programs. Jennifer provides a unique combination of expert knowledge and great people skills, and is always willing to go above and beyond for her clients and colleagues.

EDUCATION: Associates Degree in Human Services, Springfield Technical Community College

JENIFFER AFTER WORK: Jennifer likes to read and go camping, but spends most of her free time watching her husband Scott, son Drew, and daughter Gillian play hockey, soccer and basketball.


Jennifer Faltz

Account Manager

“I have found that treating people the way I like to be treated is the best way to build lasting relationships”

PROFESSIONAL EXPERIENCE: Jennifer has more than 15 years experience in the recycling industry, and her expert solutions quickly surpass her client’s expectations. Jennifer is known for her ability to multitask, always meeting deadlines, and her skill at managing relationships.

EDUCATION: B.S. in Social Work, The Richard Stockton College of New Jersey

JENNIFER AFTER WORK: Jennifer spends her off hours dedicated to her husband, Anthony and her two children, Dominic and Sophia. She also enjoys home improvements, going to dinner and the movies with friends, and the beach.


Annette Maruca

Account Manager

“I believe a positive outlook is absolutely necessary for success”

PROFESSIONAL EXPERIENCE: Annette brings extensive logistics, planning, and production experience to Northstar with over 25 years at a large consumer products manufacturer in various operational roles, including being one of only two female forklift operators. Annette is known for her attention to detail, responsiveness, and ability to quickly resolve complex issues.

EDUCATION: Logistics Management Certification, Holyoke Community College

ANNETTE AFTER WORK: Annette has many interests outside the office, including cooking with her husband Pete and decorative art painting. She also plays the flute and is even a licensed manicurist.


Amanda Zawtocki

Director of Account Management

“Every goal is attainable with a positive attitude and dedication.”

PROFESSIONAL EXPERIENCE: Amanda has been with Northstar Recycling for over ten years. She came to the company with a background in the transportation industry, a skill set that she still uses on a daily basis while seeing to the transportation needs of her accounts. Amanda prides herself on organization, prompt response time, and having a solid understanding of the needs of each of her customers.

EDUCATION: Business Curriculum, Kent State University

AMANDA AFTER WORK: Amanda shares her personal time with her husband Ron, and daughters Grace and Lilly. As a family they enjoy camping and travel. Amanda can often be found unwinding with a good book, or in the kitchen experimenting with new recipes.


Tina Brown


“I’ve learned to focus on what I can control and accept what I can’t”

PROFESSIONAL EXPERIENCE: Tina joined Northstar after more than 25 years as a financial manager at a large insurance company where her team administered all the financials of several product lines. Her analytical ability, project management skills, and team orientation help ensure Northstar payments are made on time every time.

EDUCATION: Holyoke Community College

TINA AFTER WORK: Tina loves music and taking care of her perennial garden. She is also devoted to her husband David, son Alex, and granddaughter Gina.


Jeff Cartun

Chief Marketing Officer

“There is nothing more rewarding than being part of a strong team and contributing to its success.”

PROFESSIONAL EXPERIENCE: Jeff has more than 17 years experience developing and executing marketing strategies for Fortune 500 companies. Additionally, Jeff has an extensive process improvement background and has led numerous initiatives to reduce waste and increase efficiency.

EDUCATION: M.B.A. in Management, Fordham University; B.A. in History, Tulane University

JEFF AFTER WORK: Jeff is an avid baseball fan and enjoys historical fiction and documentaries, but is happiest spending time with his wife Sheri, and his two daughters, Avery and Maya.

Florence Tassinari

Florence Tassinari


“My Dad always told me that it didn’t matter what I chose to do as long as I earned an honest living and looked forward to going to work each day. Northstar makes that easy.”

PROFESSIONAL EXPERIENCE: Flo is a C.P.A. with more than 25 years experience working in a financial capacity. Flo’s experience includes public accounting, corporate accounting, payroll and most recently she was the Controller of a publicly held company.

EDUCATION: M.B.A., Western New England University; B.S.B.A. with an accounting concentration, American International College

FLO AFTER WORK: Flo loves spending time with her children and spoiling her grandchildren. Flo also loves to be in the sun, either on the beach, on her patio or riding on the back of her husband Dave’s Harley.


Teresa Chamberlain

Client Development Executive

“We live in a world of finite resources and space, and I am thrilled to be working with a company that offers infinite solutions to this growing problem.”

PROFESSIONAL EXPERIENCE: Teresa brought her passion for the environment and eagerness to learn to Northstar right out of college. She is known as a trustworthy and driven individual who aims to exceed expectations. Her high energy and outgoing spirit made her a natural leader at school where she developed her strong listening and problem solving abilities working with a number of on-campus groups.

EDUCATION: B.S. Integrated Degree in Engineering and Social Sciences, Environmental Engineering/ Environmental Studies, Lehigh University

TERESA AFTER WORK: Born and raised in Ohio, Teresa enjoys spending holidays and vacations with her parents, four siblings, and large extended family. She splits her free time reading books, exploring the outdoors and drinking IPAs with friends. Most evenings she looks forward to cooking dinner and watching the Food Network.


Lisa Hughes

Account Manager

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”

PROFESSIONAL EXPERIENCE: Lisa joined the Northstar Recycling team in 2014 with a background in the Industrial Safety Supply Industry, specializing in large volume Government Bids. She utilizes the people skills she acquired in the retail industry to build trusting relationships and meet the specific needs of each of her clients. Lisa is also a very quick learner and takes pride in always being true to her word.

EDUCATION: Associates Degree in Broadcast Communications, Herkimer County Community College

LISA AFTER WORK: Lisa enjoys spending her free time with her husband Tom, cooking on the grill and playing with their rescue dog, Mya. Lisa is very close with her family and loves visiting, shopping, bowling and going to the movies as a group.


Aaron Furman

General Manager

“Customer service and client focus are the keys to business success”

PROFESSIONAL EXPERIENCE: Aaron has over 15 years experience overseeing the largest independently owned waste management company in the United States. Aaron strongly believes in world class customer service, and provides comprehensive solutions with in depth and on-site waste analyses, the right sizing of each client location, and the selection of the optimal service providers to achieve client objectives and deliver significant cost savings.

EDUCATION: Associates Degree, Business Administration, Manchester Community College; SBA Program, Suffolk University, Boston MA.

AARON AFTER WORK: Whenever possible, Aaron and his wife Barbara enjoy visiting their children Shana, Seth and son in law Mike in Seattle. During the summer Aaron spends much of his time boating on Lake George and in the winter is an avid snowmobiler.


Linda Walters


“Be Strong, Honest, Take Chances, Believe in Yourself, Inspire Others to Do Something Creative Everyday, Blame Nobody, Expect Nothing, and Do Something to Make a Difference.”

PROFESSIONAL EXPERIENCE: Born and raised in Bayside NY, Linda worked as a Co-Manager of a clothing store and Finance Administrator at a laundry equipment company prior to moving to the Adirondacks after the attack on 9/11/01. Prior to joining Northstar, Linda had worked as the Service Supervisor and Dispatcher for a fuel company in her new hometown of Chestertown, NY.

LINDA AFTER WORK: Linda spends time with her husband Stevie & Cleo, their dog, in the perennial gardens and hiking the trails of their property. She is active in Our Town Theatre Group, volunteering in the community, listening/dancing to a variety of music, writing, and participating in 5K Races.


Ken Tyburski

Sales Executive

“If you can’t see the light at the end of the tunnel you need to march down there and turn it on”

PROFESSIONAL EXPERIENCE: Good karma, and his strong desire to join a responsible business, brought Ken to Northstar. With 15+ years of executive experience in the high tech manufacturing and national waste industries, Ken brings creativity, energy and insight to address business and environmental issues. His role is to communicate our story and build new partnerships based on our battle tested model that both increases client profits and helps preserve our planet for future generations.

EDUCATION: Civil Engineering Technology, STCC

KEN AFTER WORK: Ken loves his home time with his wife Laurie and children Emily, Elizabeth, and Sean. Collectively they are a competitive brood with diverse interests, and Ken very much appreciates watching them all change and grow.


Jeffrey Flood

Account Manager

“If you are a stone, be magnetic; if a plant, be sensitive; but if you are human, be love.”

PROFESSIONAL EXPERIENCE: Jeffrey comes to Northstar with nearly 15 years of experience in the retail and food service industries. Working for such a great company and helping our partners work toward Zero Landfill gives Jeffrey great satisfaction. His even disposition and sense of humor are assets that make him a reliable Account Manager.

EDUCATION: Bachelor of Arts in Theatre; Advanced Culinary Certificate Program, Lincoln Culinary Institute

JEFFREY AFTER WORK: Jeffrey has a thriving “second career” as a professional community theatre director in western Massachusetts and northern Connecticut, a pastime he shares with his actor/director wife Janine and his actor daughter, Miranda Janine.


Rebekah Guzek

Account Manager

“Work for a cause, not for applause. Live life to express not to impress”

PROFESSIONAL EXPERIENCE: Rebekah joined Northstar Recycling in late 2014. She has previously worked in customer service and ministry. She understands the joys of working with other people as well as the importance of working on a team. Rebekah also joins Northstar with business experience from the years attending HVCC.
EDUCATION: A.A. S. in Accounting ; Hudson Valley Community College, Troy, NY
REBEKAH AFTER WORK: Rebekah loves spending time with her husband Joe, which sometimes includes bowling and riding their 4-wheeler. Rebekah and Joe also serve at Redeemer church and love seeing their church family every weekend.


Emily Wilson

Marketing Manager

“Use the value in the ordinary to make everyday extraordinary.”

PROFESSIONAL EXPERIENCE: Emily joined Northstar in 2015, bringing with her the waste industry experience she gained while working for Michigan State University Recycling. An environmental enthusiast, Emily enjoys applying her creativity and critical thinking toward communicating sustainable solutions.

EDUCATION: B.A. Professional Writing, Digital/Technical Focus, Michigan State University

EMILY AFTER WORK: Emily enjoys travelling and spending time with her large extended family. Along with her environmental interests, she is fond of the arts and volunteers with organizations and activities that support educational opportunities.


Trees Saved by Northstar in 2014


States in which Northstar Recycling operates


Tons of CO2 prevented from entering the atmosphere


Point of contact for all waste from all locations


Northstar Recycling is the smart, simple solution to your recycling needs. Our customized waste stream management programs help businesses across North America recycle more and landfill less.

Turnkey Recycling Solutions

We seamlessly manage all waste from all locations — with a single point of contact — and have the ability to handle all recyclables on one trailer.

We have a proven track record of developing innovative solutions for hard to recycle items. Our industry standing, large volumes and strong financial position allows you to benefit from prompt payment and great returns on your recyclable materials. Northstar Recycling has robust waste-to-energy options and can also efficiently handle trash removal as you move toward Zero Landfill.

Fast And Accurate Reporting

This business is all about results. With Northstar Recycling, you can track your progress toward Zero Landfill with data that is fast, accurate and reliable.

We provide centralized reporting for all of your waste from all of your locations and our customized website provides real time data along with the environmental impacts of your recycling program.

And Consulting

Northstar Recycling’s innovative consulting practices allow you to quickly increase revenue and achieve Zero Landfill.

Our extensive waste audits and ongoing support provide your staff with the tools they need to make your program work, including state-of-the-art recycling equipment. We use Six Sigma and Lean Manufacturing techniques and methodologies to develop solutions that integrate with your current operational excellence programs.


Northstar Recycling has been the catalyst that brought our recycling program from a “patchwork” operation to one that is not only providing the means for diverting waste from landfill, but has become an instrumental partner in our pursuit of ‘Zero Waste.’

James McKeown, Director of Environment/Energy, Bimbo Bakeries USA

Since the beginning, Northstar Recycling has shown great commitment and professionalism. Together, we have put in place an effective and efficient system that allows us to continue managing our waste stream without disrupting our operations. Fres-co System is now [a] 100% landfill-free workplace, and successfully expanded the initiative to [our] manufacturing facility located in Iowa.

Patti Bendik, Logistics Manager, Fres-Co

My company was sending polystyrene to the landfill until we found Northstar. They recommended recycling equipment and supported the installation, enabling us to immediately stop using the landfill and begin earning income from this waste material.

John Zoller, Director Corporate Compliance, Shiseido America, Inc

ZERO LANDFILL IN ACTION – Northstar Recycling Case Studies

Before teaming up with Northstar Recycling, the company was sending 98% of their waste to a landfill and racking up more than $1,000,000 a year in disposal costs. We quickly developed a unique solution for material that was previously unrecyclable and in less than one year we were recycling 90% of their production waste. In addition to achieving Zero Landfill status, the manufacturer now generates over $120,000 a year in recycling rebates. Northstar Recycling monitors the success of the program with ongoing training, on-site consultations and process analysis.

Beginning in 2007, Northstar Recycling developed a consolidated, standardized recycling program for more than 80 locations across the country. Since the inception of the program, the manufacturer has seen a 142% increase in recycled material and a 33% decrease in landfill waste. They’ve raised annual recycling rebates by $100,000 and lowered annual landfill costs by $600,000. Currently, Northstar Recycling is leading a Zero Waste initiative to eliminate virtually all of the manufacturer’s landfill waste by the end of 2015.

Prior to their Northstar Recycling partnership in 2012, the company was spending over $1 million annually to transport materials from five distribution centers to a single manufacturing facility. Within 6 months of implementing our customized program, they were recycling directly from each distribution center — eliminating all transportation costs. Additionally, we developed and implemented a plan to recycle almost all materials that were previously being sent to landfills.

In 2010, the company turned to Northstar Recycling to help them reduce trash and increase recycling volumes. The primary challenge was finding a solution for a film that the company had been told was not recyclable. After implementing a standardized separation and sorting process, we able to find a market for the film. Today, the company is on track to meet its recycling objectives, almost doubling recycling and halving trash volumes by the end of 2013.

We started working with this company in 1982. We now handle all recyclable commodities from 24 plants from the Southwest to the east coast. Our enduring partnership and mutual commitment to Zero Landfill has led to continual increases in recycling volumes and reductions in landfill waste, closely monitored by our critical real time reporting. In 2012, Northstar Recycling recycled over 13 million pounds of material and the document management company raked in $586,000 in recycling rebates.

Maximum Efficiency.
Zero Landfill.


Stepping Towards Fitness


Saturday morning the Northstar Recycling team lined up with over 5,000 runners to participate in the 40th annual Holyoke St. Patrick’s Road Race. The 10k race, which took place March 21, 2015, arrived just days before the end of Northstar Recycling’s 3 month long company fitness competition.


“Recycling Near Me” – Beyond Local Waste And Recycling Solutions


“To shop locally or go with a national brand?” that is the question. Across industries, there have been long standing rivalries pitting local service providers against those at the national level. But what does this mean when considering waste and recycling solutions for your business?


The Craft of Recycling Kraft Paper


Have you ever wondered how different materials are recycled or why certain items are more difficult to recycle than others? Join Northstar Recycling as we explore the opportunities, processes, and difficulties associated with recycling kraft paper.


Looking for a career at Northstar?



If you have a project you would like to discuss,
get in touch with us.

For general questions, you can choose to fill out the form to the right or contact us using the info below. Individual contact info for each Northstar Recycling staff member is available on our Team Page.

Northstar Recycling

94 Maple Street
East Longmeadow, MA 01028
Phone (413) 263-6010

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